“Training for Distributors“

Key dates

  • Started on 15/03/2011
  • Last updated on 05/02/2016
  • Status: completed


  • Argentina, Bahamas, Brazil, Chile, Costa Rica, Dominican Republic, Haiti, Jamaica, Martinique, Mexico, Nicaragua, Panama, Saint Lucia, Suriname, Trinidad and Tobago, USA

Funding bodies

  • HEINEKEN Export Americas

Type of initiative

  • Responsible retailing

Description & results

Training for distributors during a regional commercial meeting, at which more than 40 distributors were present. This included a factual presentation about responsible communication and the appropriate behaviour for distributors and their employees and a light-hearted quiz where the right answers were clearly explained.

Images & Media

Other links