"Responsible Sponsorship"

Key dates

  • Started on 04/05/2009
  • Last updated on 07/09/2015
  • Status: completed


  • Argentina

Funding bodies

  • AB INBEV : Cervecería y Maltería Quilmes

Type of initiative

  • Consumer information

Description & results

Responsible drinking tentswere installed in all the events sponsored by the company's brands. Everyone over 18 was invited to participate in various games; training materials on the risks of alcohol abuse were handed out.

Images & Media

Other links