Supporting community action on responsible drinking is very important to Carlsberg UK, which is why they are a long-term supporter of Best Bar None, and have acted as sponsors for its awards in their hometown of Northampton since 2009. The brewer has also sponsored one of the UK’s largest schemes in Birmingham, home to their Gravelly Park regional distribution centre, since 2013.
The Best Bar None scheme is supported by the Home Office, and has the purpose of promoting responsible licensed venue management and raising standards in safety, training and operations across the late night economy.
The scheme is a collaborative effort between police, local authorities, the alcohol industry and the licensed venues themselves, and awards accreditation to venues with strong management, which take pride in their surroundings, operate responsibly and demonstrate a commitment to reducing alcohol related harm.
Andrew Roache, Head of External Affairs at Carlsberg UK, commented: “Best Bar None leads the way in celebrating the positive impact well-run premises and dedicated people have on the nighttime economy. We’re proud to sponsor these events and play our part in giving winners in our local communities the recognition that they deserve.”